The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 57 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Fuller: PandaDoc inbound customer LTV is around $4,000
“Inbound is you cast a wide net and you catch anything. So lots of small businesses, lots of small deals. And you know, that's fantastic. That's great. But the LTV of those customers, you're in the four K range, right?”
Jared Fuller Mar 7, 2016 ▶ 13:31 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
Disclosure
Fuller: Quote Roller and PandaDoc achieved profitability before fundraising
“Quote Roller was bootstrapped to profitability, and then PandaDoc was launched as a product, and then we raised money after we had profits in Quote Roller and profits in PandaDoc.”
Jared Fuller Mar 7, 2016 ▶ 7:10 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
Disclosure
Fuller: PandaDoc aims to grow account LTV above $10,000
“And then what we're trying to do is grow, you know, an outbound sales development team, and then also build our partner program, which is what I oversee to grow that LTV you know, upwards of 10 K, right? That's the objective. Get us above 10,000 dollars per Yo…”
Jared Fuller Mar 7, 2016 ▶ 14:05 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
Assertion Supported
Fuller: PandaDoc closed partnerships with HubSpot, Oracle, and Salesforce
“We've built and close partnerships with companies as large as HubSpot Oracle Salesforce where basically our product is in front of their customers and they're kind of, Power resellers, so to speak.”
Jared Fuller Mar 7, 2016 ▶ 15:02 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
Disclosure
RingCentral's COO was an early angel investor in PandaDoc
“It's the COO of RingCentral who invested in our business early on and who helps with advice advice and, you know, kind of a little bit of guidance.”
Mikita Mikado Jul 29, 2020 ▶ 30:04 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
Disclosure
PandaDoc's 170-person team is split across Belarus and the US
“We've got about 90 people in Belarus. And we've got about 80 people in the U.S. Actually, to be correct, like 97 are in Belarus the last time I checked. A little over 70.”
Mikita Mikado Nov 22, 2018 ▶ 17:28 1216 PandaDoc CEO: "We've passed $1m in monthly bookings"
Insight
PandaDoc targets high-value deals as e-commerce consumes cheap transactions
“The cheap products and services are being taken over by e-commerce, by two-sided marketplaces. And where we focus is is, is basically deals that have a substantial value. Deals that require some kind of paperwork.”
Mikita Mikado Aug 13, 2017 ▶ 2:39 750: How to 3x Customer Revenue, Be More Than Just Document Signing
Assertion Supported
Farber was PandaDoc's first US employee and built their sales team
“Yeah, I was actually a U.S. Employee number one and started that sales team there.”
Spencer Farber Jan 15, 2017 ▶ 15:58 EP 540: Cliently Hits $8k MRR, Aims for $5m Valuation Next Round with CEO Spencer Farber
Disclosure
Fuller: PandaDoc employs 25 devs in Belarus, 40 in SF
“So we have Nikita, two co-founders, CTO, CEO. They started it in Belarus. So that's where our tech team is. There's 25 devs there. And then we have, oh gosh, about 40 people in San Francisco. So sales, marketing, ops, or all here stateside.”
Jared Fuller Mar 7, 2016 ▶ 11:46 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
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