The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Osgood: Small AppSumo Users Have Identical Launch Problems to Large Enterprises
“Yeah, because honestly, the problem, the problems that are That, that user versus the problems that are a larger company user, they're almost identical when you're talking about launching products. Like I actually fundamentally disagree with the idea that they…”
Osgood: GTM Software Requires Broad Bundled Platforms Over Point Solutions
“So in order to solve this problem, you really have to solve all of the like, 10,000 little paper cuts that are involved in it. And it's a pretty big bundled aggregate solution. It's very hard to build just like one individual part of this.”
Osgood: Launching on AppSumo was one of Ignition's most valuable decisions
“So I actually think that it is one of the most valuable things that we've done in the lifetime of the company.”
Osgood: Building point tools traps startups into local maxima via customer demand
“Cause like, for example, if we built Just the project management component of it. We would get sucked into building purely a project management tool for most of the life cycle of the company, because that's just where customer demand would end up pulling us. A…”
Osgood: Existing product launch tools merely track work instead of doing it
“And the real thing is none of the tools actually do any of the work involved. So they're all like systems that are just built for documenting and tracking the work in what is a really specified and like Important process in any company. And so teams end up hav…”
Osgood: Ignition has raised about $5M across two funding rounds
“We raised a pre-seed that was about a 1.8 million, and then we raised another round of funding in in December of last year. So total raised, we've, we raised about five million.”
Osgood: Square and SmartRent use Ignition
“So we have, you know, big companies right now, like square and smart rent using us.”
Osgood: Ignition employs 21 distributed staff, almost all engineers
“The team's about 21 people now fully distributed, so, you know, we're pretty capital efficient in, in the team that we're building and almost all of them are engineers, so I'm the only, actually, we just hired our first marketer so we now have two business peo…”
Osgood: Ignition targets reaching $1M ARR run rate by end of 2022
“That's the goal. I mean, I think, you know, we'll see if we end up getting there, but I think you know, the target is definitely to get to a million or so by, you know, end of the year.”
Osgood: Product Marketing Alliance CEO wrote early angel check into Ignition
“So they're CEOs and investors of ours... So he was one of the first checks in actually product marketing alliance.”
Osgood: Ignition spends about $150k monthly on its 21-person headcount
“Oh, total headcount expenses is about a 150 K.”
Osgood: Ignition charges $29 to $99 per editor seat monthly
“So yeah, we charge you know, at our base tier, 29 dollars per editor per month. And then, you know, at our kind of primary tier that most teams use, it's a 99 dollars per editor per month. So you know, small teams end up looking somewhere in the like three to …”