Osgood: GTM Software Requires Broad Bundled Platforms Over Point Solutions
Derek Osgood · Founder spends $150k/mo on 21 FTE's to build tool that helps your product teams launch · Sep 12, 2022 · at 10:53
Derek Osgood, founder of Ignition, explains to Nathan Latka why building go-to-market software requires raising venture capital to tackle wide product scope.
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“So in order to solve this problem, you really have to solve all of the like, 10,000 little paper cuts that are involved in it. And it's a pretty big bundled aggregate solution. It's very hard to build just like one individual part of this.”
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