The Ledger
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Latka Shares Facebook and Expensify's Early User Activation Benchmarks
“When Facebook launched, they knew they had to get seven friends to a new user in the first week for you to be sticky, right? And then you're going to stick, Expensify, right? A B to B SaaS company. They know when an employee downloads their app, they've got to…”
Barrett: Expensify launched the first mobile expense app
“We brought the very first mobile app to expense reports.”
Barrett: Expensify has roughly five million total users
“So we've got about five million users total and then some subset of those pay for 40,000.”
Barrett: Expensify ARR is under $100 million
“We don't really share that, but I would say we're still under a hundred.”