Zeb Evans, CEO of ClickUp, explains why the company's blended customer acquisition cost remains exceptionally low.
0:00 / 0:02exact quote · 2.1s
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“About 95% of users are still organic”
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More from Zeb Evans
Insight
Evans: Founders should bootstrap until product-market fit before raising VC
“I'm still, I still have very much an advocate for bootstrap as long as you can, until you get product market fit through, through getting product market fit after your product, product market fit, raise capital and efficient means when, you know, unit economic…”
Zeb EvansNov 16, 2021▶ 3:13Clickup Breaks $85m ARR, "On Track for $200m in 2022" says CEO Zeb Evans
Insight
Evans: ClickUp's sole defensibility is speed and superior product experience
“The only defensibility that we have is moving faster than our competitors and building better, a better product and a better user experience than they can as well.”
Zeb EvansNov 16, 2021▶ 4:02Clickup Breaks $85m ARR, "On Track for $200m in 2022" says CEO Zeb Evans
Insight
Evans: ClickUp Rejects the Software Rule to Do One Thing Well
“Traditionally that's not the thing to do in software, right? You're supposed to do one thing and do it well. And we've kind of always been the antithesis of that.”
Zeb EvansNov 16, 2021▶ 5:51Clickup Breaks $85m ARR, "On Track for $200m in 2022" says CEO Zeb Evans
Disclosure
Evans used a $5M convertible note to net 30% more equity
“Well, so I put in a cap at five million. So that, so essentially I was investing at a five million valuation. And then when we invested at two hundred million, your nerds, your notes convert at that same, I mean, I got like another 30 or 40% of the company.”
Zeb EvansNov 16, 2021▶ 20:15Clickup Breaks $85m ARR, "On Track for $200m in 2022" says CEO Zeb Evans
Disclosure
Evans used a fake name on early ClickUp enterprise sales calls
“And I was you know, using a fake name to be the acting salesperson in some of the calls.”
Zeb EvansOct 8, 2020▶ 10:00Clickup Close To $34m in Revenue, Competing in Project Management Space with 300,000 Paid Seats
Insight
Having the CEO run sales calls makes a startup appear too small
“You kind of appear small when the CEO is the person doing the sales and answering the question.”
Zeb EvansOct 8, 2020▶ 10:24Clickup Close To $34m in Revenue, Competing in Project Management Space with 300,000 Paid Seats
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