OpenSponsorship charges brands $400 monthly plus commission on cash deals
Ishvin Anand · Female Led SaaS Company $3m ARR Goal By EOY 2016 with Ishveen Anand of OpenSponsorship EP 213 · Mar 31, 2016 · at 3:28
Ishveen Anand, founder and CEO of OpenSponsorship, explains her platform's dual monetization model connecting brands to athletes.
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“We charge it around 400 dollars a month. So it's not a kind of huge barrier to entry. And then when a deal is done, that is a cash deal because you can do product deals where you just gift product, you can do a royalty, like an affiliate marketing deal. But if you do do a cash deal, Then we take a percentage on the athlete side.”
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More from Ishvin Anand
Anand aims for OpenSponsorship to hit $2M to $3M revenue in 2016
“And, you know I would like to say that we should be at Kind of two, three million by the end of the year.”
OpenSponsorship pegs minimum customer lifetime value at $1,200
“So we think that people will sign up for between three and six months ago. So we kind of peg it at the low end at 1200.”