Barattini: Cancellation surveys should prioritize multiple choice over open text
Filippo Barattini · How he makes $7k/mo from app the fund his new SaaS tool · Jul 3, 2022 · at 5:49
Filippo Barattini, founder of churn-reduction tool LamaFi, explains best practices for designing cancellation surveys.
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“You try to give them a multiple choice answers and the options that you provide them are usually things that you want to, like that you have a sense that might be an issue. That's also what we recommend to our users. Like if you know that you may, might have an issue with Customer support, let's say your documentation, you try to give those options to the user. And yeah, so you ask those and you also, of course, leave the option to have an open answer, but then it's harder to extract the data out of an open answer.”
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