Van Wieren: Startups Serving Everyone Serve No One; Dominate a Niche Pond
Lars van Wieren · Starred Looking to Raise $4m Series A for HR Tech · Oct 10, 2020 · at 3:53
Lars van Wieren, founder and CEO of Starred, reflects on his first-time founder mistake of going too broad with a feedback tool before pivoting.
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“Essentially we tried to be there for everyone. So we were there for no one. And two years ago we sat down because every day we saw another competitor and we were a tiny fish, a fish in the big ocean. And we thought it's better to become like a big fish in a small pond.”
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“You don't want to dilute that much, but I rather now know within five years, hey, we'll start taking over the world or not, then in, in 20 years, and I keep all my equity.”
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Van Wieren: Starred Has ~150 Legacy Clients and 70-80 New Focus Clients
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