Disclosure certainty 4/5 debate potential 1/5

Lexicata charges $50 to $1,000 monthly plus setup fees

Michael Chasen · 1308 Salesforce for Lawyers Passes $3m in ARR, Basically Bootstrapped · Feb 22, 2019 · at 3:09

Michael Chasen, co-founder and CEO of Lexicata, explains the pricing structure and onboarding fees for the legal CRM platform.

0:00 / 0:11exact quote · 11.1s
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“We started about 50 bucks a month for a single user and we go all the way up to like, you know, a thousand bucks a month, depending on the size of the firm. And then you can do an annual plan plus the, you know, at least a couple of hundreds per setup up to a few thousand.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Michael Chasen

Insight
Chasen: Lawyers are difficult software buyers lacking business and tech skills
“They're very argumentative and they are very educated in their craft. However, they're not as educated in like ways of running a business or technology.”
Michael Chasen Feb 22, 2019 ▶ 2:33 1308 Salesforce for Lawyers Passes $3m in ARR, Basically Bootstrapped
Insight
Chasen leverages partner channels because law firms resist direct online marketing
“Really we've been getting a lot of our a lot of our acquisitions through partner channels. So it's a lot harder to just like market to law firms cause they're not really a huge online business. Like you know, like a fast company would be, or an enterprise comp…”
Michael Chasen Feb 22, 2019 ▶ 6:13 1308 Salesforce for Lawyers Passes $3m in ARR, Basically Bootstrapped
Assertion Not checkable as stated
Lexicata maintains a customer acquisition cost of roughly $50
“Like it's in the, like, you know, 50 to hour range mainly because we don't do a ton of marketing because it's just hard to like Find these people.”
Michael Chasen Feb 22, 2019 ▶ 7:02 1308 Salesforce for Lawyers Passes $3m in ARR, Basically Bootstrapped
Assertion Not checkable as stated
Lexicata's average customer pays approximately $100 per month
“Average customer is about a hundred bucks a month.”
Michael Chasen Feb 22, 2019 ▶ 3:24 1308 Salesforce for Lawyers Passes $3m in ARR, Basically Bootstrapped
Disclosure
Lawkick pivoted to Lexicata after nearly exhausting its initial seed funding
“So when we first started the company that was Lawkick, we raised a few 100,000 dollars, And we basically were close to out of money and that's what kind of like forced the pivot. And since then we've been completely bootstrapped off the status.”
Michael Chasen Feb 22, 2019 ▶ 4:24 1308 Salesforce for Lawyers Passes $3m in ARR, Basically Bootstrapped
Disclosure
Lexicata used a DBA to retain Lawkick investors without resetting equity
“And yeah, we just rolled those investors and we just kind of do a DBA for Lexicata.”
Michael Chasen Feb 22, 2019 ▶ 5:03 1308 Salesforce for Lawyers Passes $3m in ARR, Basically Bootstrapped
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