Contently charges brands a 15% marketplace take rate
Joe Coleman · 1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth · Jan 26, 2019 · at 5:18
Joe Coleman, CEO of Contently, explains the fee structure and take rate of Contently's freelance marketplace.
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“So we take a pretty small rate of whatever the marketplace transactions are. It's typically around 15% depends on a few variables, but that's sort of where it falls. You know, it's typically where it falls falls in line. Although that's, you know, the way it's structured is that sort of charge to the brand and not necessarily to the creative.”
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“So it's well over thirty million dollars now, mid thirty millions in terms of what we're actually paying these creators each year, which is awesome.”
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“So our churn across the board this has been something we've been working a lot on in last quarter, it was 71% gross retention and about 90% net retention.”