Contently counts seven of the ten most valuable brands as customers
Joe Coleman · 1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth · Jan 26, 2019 · at 3:44
Joe Coleman, co-founder and CEO of Contently, outlines the company's enterprise client adoption.
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“We work with a big chunk of the Fortune 507 of the 10 world's most valuable brands are our customers.”
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More from Joe Coleman
Per-user pricing fails in MarTech and collaborative workflows
“We've tried things like per user pricing and all that stuff, and I've come to the conclusion that it just doesn't work very well in MarTech in general, but, you know, particularly in a business like ours where We want as many people on the system as we can get…”
Contently pays freelance creators over $30M annually
“So it's well over thirty million dollars now, mid thirty millions in terms of what we're actually paying these creators each year, which is awesome.”
Contently recognizes only its 15% marketplace take as revenue
“What we've decided to do recently is not count the 85% of the dollar that goes to the writer we just count it as pass-through now, and so we count only the 15% that we take”
Contently posted 71% gross and 90% net retention last quarter
“So our churn across the board this has been something we've been working a lot on in last quarter, it was 71% gross retention and about 90% net retention.”
Contently's creator network includes 150,000 freelance professionals
“Today that network is around a 150,000 professional journalists, videographers, data researchers, Visual designers have any kind of talent that a brand might need to tell their story in a unique format is in that network.”
Contently charges brands a 15% marketplace take rate
“So we take a pretty small rate of whatever the marketplace transactions are. It's typically around 15% depends on a few variables, but that's sort of where it falls. You know, it's typically where it falls falls in line. Although that's, you know, the way it's…”