Hunt says digital press drives more direct sales than TV appearances
Tom Hunt · His Boss Won't Believe How He's Selling Mens Leggings with Tom Hunt of Virtual Valley · Jan 31, 2016 · at 7:22
Tom Hunt compares the commercial impact of a Daily Mail article containing direct links to a broadcast appearance on BBC's Dragon's Den.
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“We saw a much bigger increase in sales and traffic from that daily mail article. It had direct links to our site in terms of exposure, like direct exposure to get more sales. By going on these TV programs, not so great, but it's great for raising awareness about your brand.”
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