Insight certainty 4/5 debate potential 2/5

Hunt recommends Sniply over Bitly to drive free traffic from shared links

Tom Hunt · His Boss Won't Believe How He's Selling Mens Leggings with Tom Hunt of Virtual Valley · Jan 31, 2016 · at 19:26

Tom Hunt discusses his favorite growth tools ahead of launching Virtual Valley.

0:00 / 0:21exact quote · 21.3s
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“So it's basically free traffic. So whenever you tweet or post any, a link to anybody else's content online, you can, instead of using a bit.ly link shortener, you can use the Snipply link shortener. And what it will actually do is place an ad for a piece of content you want people to see on that page when someone visits that. So, instead of shortening your links with Billy, shorten your links with Snipply, and you'll get free traffic.”

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More from Tom Hunt

Insight
Hunt: TechCrunch only covers startups with large funding or novel tech
“Getting written about on TechCrunch doesn't happen unless you have like a lot of investment or you have some really exciting new technology.”
Tom Hunt Jan 31, 2016 ▶ 16:00 His Boss Won't Believe How He's Selling Mens Leggings with Tom Hunt of Virtual Valley
Insight
Hunt says digital press drives more direct sales than TV appearances
“We saw a much bigger increase in sales and traffic from that daily mail article. It had direct links to our site in terms of exposure, like direct exposure to get more sales. By going on these TV programs, not so great, but it's great for raising awareness abo…”
Tom Hunt Jan 31, 2016 ▶ 7:22 His Boss Won't Believe How He's Selling Mens Leggings with Tom Hunt of Virtual Valley
Disclosure
Hunt: Virtual Valley takes 20% markup on $3 to $6 hourly wages
“With the virtual value charge at 20%, the hourly rate is between three and six dollars per hour, so assuming a 160 60 hours a month is between 500 and a thousand dollars per month.”
Tom Hunt Jan 31, 2016 ▶ 13:11 His Boss Won't Believe How He's Selling Mens Leggings with Tom Hunt of Virtual Valley
Prediction Not checkable as stated
Hunt projects Virtual Valley will reach $15k MRR by end of 2016
“The goal is to have 7000 monthly recurring revenue by February. So that's about 10 team members full time. And then by the end of 2016, so the monthly recurring revenue in theory was going to be around 15,000.”
Tom Hunt Jan 31, 2016 ▶ 15:07 His Boss Won't Believe How He's Selling Mens Leggings with Tom Hunt of Virtual Valley
Assertion Not checkable as stated
Hunt: Men's leggings company sold 150 pairs in its first year
“We eventually ended up selling a 150 pairs in the first year.”
Tom Hunt Jan 31, 2016 ▶ 3:17 His Boss Won't Believe How He's Selling Mens Leggings with Tom Hunt of Virtual Valley
Assertion Supported
Hunt: Daily Mail feature on male leggings generated 66,000 shares
“We approached the Daily Mail, which is a large tabloid in the UK and actually got featured in a post that was shared, I think, 66 thousand times, and they sort of played on the whole three young guys in London who worked in the city, started selling male leggi…”
Tom Hunt Jan 31, 2016 ▶ 3:58 His Boss Won't Believe How He's Selling Mens Leggings with Tom Hunt of Virtual Valley
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