Workato recovers its customer acquisition costs within one year
Vijay Tella · 1089 Workato CEO: "We're Enterprise Version" of Zapier, Segment, Elastoic · Jul 18, 2018 · at 18:54
Vijay Tella confirms to Nathan Latka that Workato operates on a sub-12-month CAC payback period.
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“Yeah, no, that's, you know, within a year.”
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More from Vijay Tella
Workato achieves at least 50% net revenue expansion from enterprise customers
“It's, you know, it's at least 50%, and it's higher when it goes to larger companies.”
Workato sees almost zero churn among its enterprise customers
“Our churn and enterprise customers is basically almost nothing, you know, in smaller businesses. We do see churn, especially when people do integrations, like to kind of do a campaign.”
Tella projected Workato would cross $50M ARR by 2020
“You know, I think, you know, we're looking to do that, do it you know, within the next one to two years.”
Workato's enterprise plans start at $60,000 and scale to seven figures
“That's the starting, the enterprise plans start at 60 K per year. And then, like I said, we have, you know, we have companies that pay us six and seven figures per year. And then we have line of business, which are more departmental purchases that, you know, g…”