Assertion Supported AI assessment confidence: 92% certainty 4/5 debate potential 1/5

Swiavich: Public library cards provide free access to 78M ReferenceUSA business records

Andrey Swiavich · We call 30k cold leads per month and land 5% as customers. Here's the playbook · Nov 17, 2022 · at 12:56

Andrey Swiavich, founder of Referizer, explains cost-effective B2B lead generation tactics to founders at the Founder 500 conference.

0:00 / 0:58exact quote · 58.2s
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“Did you know guys that you can get free leads to pretty much the same leads that ZoomInfo and InfoUSA reference series is selling to you? If you go to library, You know, there's such a thing as a library. In every city, it's kind of government thing. You go in and you get free books that you don't pay to learn and read, but they have resources online where you can sign up for zero dollars to get the library card number and go to their resources, something called Reference USA. It's powered by Info USA group. And you log in with your library card. That you don't pay 5000 dollars, zoom in for membership, and you get access to, check this out, seventy eight million businesses. Names, phone numbers, sometimes emails, location, revenue, number of employees, credit rating scores, like, 65 data points. Same data as Den and Bradstreet.”

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Assertion Partly supported
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Andrey Swiavich Nov 17, 2022 ▶ 2:41 We call 30k cold leads per month and land 5% as customers. Here's the playbook
Insight
Rejecting sales candidates in interviews tests persistence and reveals true superstars
“And then you gotta do something that's not easy. You gotta say, sorry, but I don't hear it. And shut up. Because what salespeople do every day? They face rejections. And I give them rejection right away. Sorry, but I don't hear it. So if they come back, okay, …”
Andrey Swiavich Nov 17, 2022 ▶ 20:28 We call 30k cold leads per month and land 5% as customers. Here's the playbook
Assertion Not checkable as stated
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Disclosure
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Andrey Swiavich Nov 17, 2022 ▶ 7:19 We call 30k cold leads per month and land 5% as customers. Here's the playbook
Assertion Not checkable as stated
Swiavich: Hourly Pay Caused Sales Call Volume to Collapse to Minimum Target
“So I turned, offered them hourly rate. Instead of scheduling six, eight, 10 appointments a day, they went back to two. Why two? Because that was a minimum expectations.”
Andrey Swiavich Nov 17, 2022 ▶ 10:49 We call 30k cold leads per month and land 5% as customers. Here's the playbook
Assertion Not checkable as stated
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Andrey Swiavich Nov 17, 2022 ▶ 15:29 We call 30k cold leads per month and land 5% as customers. Here's the playbook
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