Smartcat maintains an LTV to CAC ratio exceeding 10 to 1
Ivan Smolnikov · 1021 How He Solved Translation Marketplace Space and Grew 7x YoY to $24m in Revenue · May 11, 2018 · at 15:52
Ivan Smolnikov is the CEO of Smartcat. He explains the company's unit economics and customer lifetime value to acquisition cost ratio.
0:00 / 0:04exact quote · 5.0s
720p mp4 · rendered on demand · StarZero watermark
“The ratio of lifetime value to cart is like more than 10 usually what we see right now.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ivan Smolnikov
Free single-player SaaS solves the marketplace chicken-and-egg dynamic
“And that was our primarily idea to build something valuable for people, both for supply and demand and to give it away for free. Once we have it, people are coming to use our technology, both suppliers and customers. Suppliers are using our technology, even in…”
Smartcat has onboarded 20% of all global freelance translators
“And literally we have listed all of them already on our platform, and we have 20% of supply side, which is 20% of all freelancers globally.”
Enterprise translation requires workflow automation, not just freelance marketplaces
“The difference is that first you don't have automation workflow technology on the platform, and without that, It can't work for big customers because if you're a big company with good budgets, you just can't deal today without automation technology. You can't …”