Assertion certainty 4/5 debate potential 1/5

NuORDER closed its $15 million funding round in 90 days

Heath Wells · 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date · Jan 30, 2020 · at 3:40

Heath Wells, CEO of NuORDER, describes the fundraising timeline for NuORDER's latest $15 million growth round.

0:00 / 0:09exact quote · 9.4s
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“What's exciting about this most recent raise, although it's our largest raise, it was actually our quickest. It took, you know, 90 days from actually first meeting to close.”

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More from Heath Wells

Assertion Not checkable as stated
NuORDER maintains a customer acquisition cost payback period under 12 months
“And so you know, where, where we are is sub-twelve months on a payback period.”
Heath Wells Jan 30, 2020 ▶ 12:38 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date
Disclosure
NuORDER charges brands between $12,500 and $1 million annually
“Brands pay us a subscription fee ranging from around about 12 and a half thousand up to a million. Per month or year? Yeah, that's per year.”
Heath Wells Jan 30, 2020 ▶ 1:41 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date
Disclosure
NuORDER's average customer pays between $30,000 and $50,000 annually
“It's between the 30 and 50,000 dollars.”
Heath Wells Jan 30, 2020 ▶ 2:08 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date
Assertion Not checkable as stated
NuORDER serves 1,000 brand customers on its platform
“Total customers today is a thousand on the brand side.”
Heath Wells Jan 30, 2020 ▶ 3:12 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date
Assertion Not checkable as stated
NuORDER reaches 400,000 retailers on its marketplace platform
“And on the retailer side, it's 400,000.”
Heath Wells Jan 30, 2020 ▶ 3:18 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date
Disclosure
NuORDER announces $15 million raise, bringing total funding near $40 million
“Yeah, so we just announced a new raise of fifteen million dollars in growth capital. So it takes our total raise to close to forty million.”
Heath Wells Jan 30, 2020 ▶ 3:30 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date
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