Disclosure certainty 4/5 debate potential 1/5

NuORDER's average customer pays between $30,000 and $50,000 annually

Heath Wells · 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date · Jan 30, 2020 · at 2:08

Heath Wells, CEO of NuORDER, discusses customer annual contract values and pricing tiers with Nathan Latka.

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“It's between the 30 and 50,000 dollars.”

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More from Heath Wells

Assertion Not checkable as stated

NuORDER maintains a customer acquisition cost payback period under 12 months

“And so you know, where, where we are is sub-twelve months on a payback period.”

Heath Wells Jan 30, 2020 ▶ 12:38 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Disclosure

NuORDER charges brands between $12,500 and $1 million annually

“Brands pay us a subscription fee ranging from around about 12 and a half thousand up to a million. Per month or year? Yeah, that's per year.”

Heath Wells Jan 30, 2020 ▶ 1:41 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Assertion Not checkable as stated

NuORDER serves 1,000 brand customers on its platform

“Total customers today is a thousand on the brand side.”

Heath Wells Jan 30, 2020 ▶ 3:12 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Assertion Not checkable as stated

NuORDER reaches 400,000 retailers on its marketplace platform

“And on the retailer side, it's 400,000.”

Heath Wells Jan 30, 2020 ▶ 3:18 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Disclosure

NuORDER announces $15 million raise, bringing total funding near $40 million

“Yeah, so we just announced a new raise of fifteen million dollars in growth capital. So it takes our total raise to close to forty million.”

Heath Wells Jan 30, 2020 ▶ 3:30 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Assertion Not checkable as stated

NuORDER reached cash-flow positive in 2016 before intentionally resuming burn

“We're one of these interesting SaaS companies, which in 2016, we actually turned cash positive and decided to strategically, you know, dip the other way, given the market changes and the growth.”

Heath Wells Jan 30, 2020 ▶ 4:26 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

NuORDER's average customer pays between $30,000 and $50,000 annually

More from Heath Wells

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