Assertion certainty 4/5 debate potential 1/5

NuORDER reached cash-flow positive in 2016 before intentionally resuming burn

Heath Wells · 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date · Jan 30, 2020 · at 4:26

Heath Wells, CEO of NuORDER, explains the company's historical runway and profitability dynamics to host Nathan Latka.

0:00 / 0:14exact quote · 14.0s

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“We're one of these interesting SaaS companies, which in 2016, we actually turned cash positive and decided to strategically, you know, dip the other way, given the market changes and the growth.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

NuORDER turned cash positive in 2016 before choosing to resume burning cash for growth.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

prediction date: 2016-12-31, stated by the speaker

Mentioned

Heath Wells NuORDER

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More from Heath Wells

Assertion Not checkable as stated

NuORDER maintains a customer acquisition cost payback period under 12 months

“And so you know, where, where we are is sub-twelve months on a payback period.”

Heath Wells Jan 30, 2020 ▶ 12:38 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Disclosure

NuORDER charges brands between $12,500 and $1 million annually

“Brands pay us a subscription fee ranging from around about 12 and a half thousand up to a million. Per month or year? Yeah, that's per year.”

Heath Wells Jan 30, 2020 ▶ 1:41 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Disclosure

NuORDER's average customer pays between $30,000 and $50,000 annually

“It's between the 30 and 50,000 dollars.”

Heath Wells Jan 30, 2020 ▶ 2:08 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Assertion Not checkable as stated

NuORDER serves 1,000 brand customers on its platform

“Total customers today is a thousand on the brand side.”

Heath Wells Jan 30, 2020 ▶ 3:12 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Assertion Not checkable as stated

NuORDER reaches 400,000 retailers on its marketplace platform

“And on the retailer side, it's 400,000.”

Heath Wells Jan 30, 2020 ▶ 3:18 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

Disclosure

NuORDER announces $15 million raise, bringing total funding near $40 million

“Yeah, so we just announced a new raise of fifteen million dollars in growth capital. So it takes our total raise to close to forty million.”

Heath Wells Jan 30, 2020 ▶ 3:30 1650 How He Kept Leverage in $15m Raise Despite ARR Being Less Than $25m Raised To Date

NuORDER reached cash-flow positive in 2016 before intentionally resuming burn

More from Heath Wells

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