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Racki: Proposify's high-touch segment grew 98% in 2020 versus 7.2% self-serve

Kyle Racki · Proposify Hits $7m Revenue Driving Expansion Into 200 Enterprise Accounts with $10k+ ACV's · Jan 23, 2021 · at 10:49

Kyle Racki, CEO of Proposify, explains the revenue growth disparity between moving up-market into enterprise accounts versus their historical self-serve customer base.

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“So if you look at the AR and MRR from that high-tech group, that grew to 98% in twenty-twenty, whereas the self-serve segment grew about 7.2%.”

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Kyle Racki Jan 23, 2021 ▶ 7:17 Proposify Hits $7m Revenue Driving Expansion Into 200 Enterprise Accounts with $10k+ ACV's
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