Stancil: B2B SaaS stickiness is measured by 4-day weekly active users
Benn Stancil · Using data to find product-market fit · May 10, 2023 · at 17:07
This episode carries Benn Stancil's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Benn Stancil, co-founder of Mode, discusses tailored engagement benchmarks for B2B SaaS products to evaluate authentic retention.
0:00 / 0:16exact quote · 16.3s
720p mp4 · rendered on demand · StarZero watermark
“Similarly, if you're, like, a SaaS business that's selling B to B, obviously, in that case, it usually follows much more of, like, a work week kind of pattern. And so if people are using your product more than four days a week, like, how many percentage of your users are using it four days a week, shows that, hey, these are people for whom the product is really sticky and it's something that's really valuable.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Benn Stancil
Stancil: High NPS is a strong PMF signal in crowded markets
“If you are a product that has a lot of competition then something like a high NPS is a pretty good sign of product market fit, because people have a lot of choices. You need to know that people, like, actually like your product. It's a thing that they want to …”
Stancil: Finding product-market fit requires tracking features that distract users
“And so when you're, like, looking for product market fit, this is actually probably the best thing you can do, is pay attention to, like, what are your girls in the red dress, ah, that everybody's actually distracted by when you're trying to get them to build …”
Stancil: Daily retention curves obscure vital differences in product stickiness
“The problem here is, if you just look at daily retention rates for these two things, they will look exactly the same. That the way this math works out is these two things can actually show the exact same retention rates on like a day-by-day basis. And really w…”
Stancil: Daily software needs a 50% DAU/MAU ratio for PMF
“One, if you are a product that needs to be used every day, something like what front is makes sense. Things like DAUs over MAUs, which effectively measures how many days in a month people are using your product. It's really important. A high number there matte…”
Stancil: 'Vitamin' products must measure user disappointment upon removal
“If your product is a vitamin and not a painkiller, so if your product is something that's kind of a nice to have, you want to actually see that people will be upset if they take it away. So this is actually a metric that I think Superhuman used, the email clie…”
Stancil: Startups only achieve product-market fit on a per-segment basis
“This is not something where it's like you are pre and post product market fit forever. You are pre and post product market fit for particular types of buyers, for particular products, for particular segments, and all those sorts of things.”