SupportPay generated a couple hundred thousand dollars in revenue during 2016.
Sherry Atwood · 714: You Won't Believe What This Divorced Mom Raised $7 Million For · Jul 8, 2017 · at 16:22
Sherry Atwood, founder and CEO of SupportPay, discusses the company's 2016 financial performance with Nathan Latka.
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“2016 revenue. I don't have those at the top of my head. A couple 100,000.”
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More from Sherry Atwood
Atwood moved SupportPay out of Silicon Valley to sustain operations.
“After I raised my first three million in capital, I realized I could not sustain a business in Silicon Valley.”
Tech investors shifted focus from active users to revenue in early 2016.
“Right in June, March of last year, the whole world when it came to investment changed and it went from active users or a number of customers to amount of revenue.”
SupportPay's real value is long-term legal proof, not daily expense tracking.
“The value to them is not the day to day submitting the expenses. The value is that longtime history and proof.”
SupportPay converts 12% of website visitors into paid users.
“Well, right now our conversion rate to an active user for the new users from, let's see, from all the way to, if you look at the entire marketing funnel, we're getting about a 12% from visitor to paid user.”