Sherry Atwood, founder and CEO of SupportPay, explains why her child support management platform does not rely strictly on divorce rates for customer growth.
0:00 / 0:06exact quote · 6.6s
720p mp4 · rendered on demand · StarZero watermark
“Because these millennials these days actually aren't getting married anymore. They're just having babies. So it's actually not the divorce.”
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More from Sherry Atwood
Disclosure
Atwood moved SupportPay out of Silicon Valley to sustain operations.
“After I raised my first three million in capital, I realized I could not sustain a business in Silicon Valley.”
Sherry AtwoodJul 8, 2017▶ 8:37714: You Won't Believe What This Divorced Mom Raised $7 Million For
AssertionNot checkable as stated
Tech investors shifted focus from active users to revenue in early 2016.
“Right in June, March of last year, the whole world when it came to investment changed and it went from active users or a number of customers to amount of revenue.”
Sherry AtwoodJul 8, 2017▶ 9:18714: You Won't Believe What This Divorced Mom Raised $7 Million For
Insight
SupportPay's real value is long-term legal proof, not daily expense tracking.
“The value to them is not the day to day submitting the expenses. The value is that longtime history and proof.”
Sherry AtwoodJul 8, 2017▶ 12:51714: You Won't Believe What This Divorced Mom Raised $7 Million For
AssertionNot checkable as stated
SupportPay converts 12% of website visitors into paid users.
“Well, right now our conversion rate to an active user for the new users from, let's see, from all the way to, if you look at the entire marketing funnel, we're getting about a 12% from visitor to paid user.”
Sherry AtwoodJul 8, 2017▶ 13:53714: You Won't Believe What This Divorced Mom Raised $7 Million For
AssertionSupported
SupportPay has raised $7.1 million total, including a recent Series A.
“Yes, we've raised about 7.1 million dollars. We just closed our series A in December.”
Sherry AtwoodJul 8, 2017▶ 5:42714: You Won't Believe What This Divorced Mom Raised $7 Million For
AssertionNot checkable as stated
SupportPay processes $14 million per month in child support transactions.
“We're looking at about fourteen million a month in child support.”
Sherry AtwoodJul 8, 2017▶ 10:18714: You Won't Believe What This Divorced Mom Raised $7 Million For
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