Appify CEO Jen Grant breaks down the software platform's average selling price across customer segments.
0:00 / 0:11exact quote · 11.2s
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“Our average selling price for enterprises is in the 12 K range, 12 K A or R. But we do have a lot of SMBs that are in the 1503 thousand K range.”
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More from Jen Grant
Insight
Grant: SMBs do not care about multi-system data integrations, enterprises do
“From a technical standpoint, we can integrate into multiple data systems, and we can create apps that have data from Oracle and SAP and Salesforce and Zendesk, and the minute you say that, you realize, like, No SMB gives a crap. They just want their one thing.…”
Jen GrantJul 15, 2022▶ 4:27How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS
Opinion
Grant: Channel partnerships allow Appify to grow without hiring sales reps
“We don't actually need to hire any more sales because of the kind of Awesome expansion effect of the channel. So we're able to kind of grow the way we want to grow without actually adding headcount.”
Jen GrantJul 15, 2022▶ 10:36How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS
Insight
Grant: Offshore hiring in India fails without experienced local anchors
“If you don't know someone in India already who has been there, done that, it's not a good strategy as even though you look at the financing and you're like, wow, that would be great because it turns out it's actually really hard to hire in India.”
Jen GrantJul 15, 2022▶ 11:55How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS
Insight
Grant: Recruited CEOs post-Series A typically receive 6% to 9% equity
“Post series A, it's usually between six and nine. So it's in that range.”
Jen GrantOct 28, 2020▶ 15:43Appify Recruits Powerhouse CEO, Hits 45 Customers for No Code App Building Platform
AssertionNot checkable as stated
Grant: Appify's Average Selling Price Is $125k Following Enterprise Pivot
“So now we're, our average selling price is 125 K where, you know, we're, we closed a big 300 and 36 K deal.”
Jen GrantJul 15, 2022▶ 1:57How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS
AssertionNot checkable as stated
Grant: Appify serves about 15 enterprise customers
“We've got about 15 enterprises”
Jen GrantJul 15, 2022▶ 5:36How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS
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