David Dunne, CEO of Velocity, describes the company's pricing structure and customer entry points on Nathan Latka's podcast.
0:00 / 0:06exact quote · 6.4s
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“Customers start at about 3000 a month, and it varies greatly depending on if the customer has a global footprint.”
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More from David Dunne
Disclosure
Velocity charges by data streams rather than by seats or lines
“So, so unlike a lot of the folks in the industry who charge by the line of data or by seats, we choose not to do either of those things. Instead, we charge by the data stream.”
David DunneJul 23, 2017▶ 3:41729: Will Edelman Digital Creator Lead New AI Marketing World?
Disclosure
Velocity refuses to work with direct brand competitors simultaneously
“We're not ever going to be working with those two brands side by side.”
David DunneJul 23, 2017▶ 21:27729: Will Edelman Digital Creator Lead New AI Marketing World?
AssertionNot checkable as stated
Velocity's average monthly revenue per user is about $6,000
“I would probably say it's about 6000 a month.”
David DunneJul 23, 2017▶ 3:24729: Will Edelman Digital Creator Lead New AI Marketing World?
AssertionSupported
Edelman Digital was among the first customers for Radian6 and Buddy Media
“Companies like Buzz Metrics Radiant Six, Buddy Media, others, we were literally among their first customers.”
David DunneJul 23, 2017▶ 6:26729: Will Edelman Digital Creator Lead New AI Marketing World?
AssertionPartly supported
Velocity raised $3M from friends and family before closing $12M institutionally
“We, friends and family probably put in about three million into the business in the early years, and then we just closed an institutional round for about twelve million at the end of last year, beginning of this year.”
David DunneJul 23, 2017▶ 10:53729: Will Edelman Digital Creator Lead New AI Marketing World?
AssertionNot checkable as stated
Acquiring a global agency client costs Velocity hundreds of thousands of dollars
“If I want to acquire a new global agency client that could take a year, and it could cost, you know, a couple 100,000 dollars to go through that process.”
David DunneJul 23, 2017▶ 12:56729: Will Edelman Digital Creator Lead New AI Marketing World?
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