Automotive OEM enterprise sales cycles require four to five months
Anup Naik · Car Technology SaaS Hits $1.2m ARR, Sold 14% for $500k · Apr 9, 2022 · at 11:01
Anup Naik, co-founder of connected vehicle startup Zelliot, explains why his company prioritizes engineering staff over large direct sales teams.
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“The reason we have small team, because we rely on large accounts, which take, let's say four, five months to you know, convert these auto OEMs or these large enterprises, they don't close in a matter of days. You have to do POCs. You have to do a lot of stuff behind the screen. So it takes roughly about four to five months to close.”
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