Founder Konark Sharma invested $20,000 of his personal capital into Freestand
Konark Sharma · Founder Invests $20k Personally, Now $36k MRR, 6 CPG Brand Customers Using for Sampling · Dec 23, 2021 · at 8:04
Konark Sharma, founder of Freestand, explains how he bootstrapped the FMCG digital product sampling company before achieving enterprise traction.
0:00 / 0:01exact quote · 1.8s
720p mp4 · rendered on demand · StarZero watermark
“I put about 20,000.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Konark Sharma
Freestand bundles SaaS software costs into its per-sample distribution pricing
“While we are a SaaS company we have to bundle in our SaaS costs as a part of the first sample price that we're giving away to these brands. So we charge the brands on the basis of like how many samples they distribute with us on a monthly basis.”
Freestand charges CPG brands roughly $1 per sample for distribution
“10,000 samples a month they're paying for typically around 10 10,000 samples.”
Freestand currently serves six active CPG brands from 20 lifetime customers
“20, not 20 active customers, 20 customers that we've been through. Currently we have about six active customers.”
Freestand's active customers pay an average of $6,000 per month
“On an average close to I think about, yeah, so there's a wide spectrum there, but I think the average would be closer to like six thousand dollars would be close.”
Freestand reached $10,000 monthly revenue pre-COVID before temporarily dropping to zero
“Last year, we were like zero at the same time, because essentially we you know, in that month, we were essentially, we kind of bent into COVID, and we decided to, we realized the fact, it was pre-COVID that we had touched 10,000 dollars in, I think, March of t…”