Jared Yaman, co-founder of Boxed and CEO of Spresso, discusses founder compensation and early secondary liquidity with host Nathan Latka.
0:00 / 0:07exact quote · 7.0s
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“Don't do the move of like founders eat last. I also think that's old and antiquated. Like you have to understand your worth.”
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More from Jared Gaiman
Insight
Yaman: Competing with Walmart and Amazon requires $2 billion and 10 years
“Don't try to compete with Walmart, Amazon, and Costco. That's, or if you're going to do that, you need to put Two billion dollars on the balance sheet and you need to make that like a 10 year journey.”
Jared GaimanFeb 26, 2026▶ 5:16From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
Disclosure
Yaman made under $10M in personal liquidity despite Boxed raising $380M
“Yeah, it was not the case.”
Jared GaimanFeb 26, 2026▶ 11:31From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
Opinion
Yaman: Boxed went public via SPAC before it was fundamentally ready
“So we did go public via SPAC. So we were kind of in the public markets, maybe over our skis a little bit, not fully ready to be there, whether that's from a KPI standpoint, growth standpoint, or just fundamentals standpoint.”
Jared GaimanFeb 26, 2026▶ 16:17From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
Opinion
Yaman: Boxed's collapse wasn't SVB's fault; would bank with them again
“Pretty impressive how SVB has turned it around. I would bank with them again, timing, you know, a lot of things come down to timing. So it was definitely not SVB's fault, but we were caught up.”
Jared GaimanFeb 26, 2026▶ 18:07From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
Insight
Yaman: CPG e-commerce removes merchandising risk compared to apparel
“The beauty of that was we're now not in charge of the merchandising. Like, you know, these, you know what a Cheerio is, you know, if you want it, you know, a Ziploc bag. So we essentially just focused on the fulfillment, laugh-mouth delivery and the customer e…”
Jared GaimanFeb 26, 2026▶ 4:07From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
Insight
Yaman: Boxed burned capital targeting idealized rather than actual customers
“I feel like we marketed towards the customer we wanted to be a boxed Customer versus the customer who actually was that creates marketing and efficiency.”
Jared GaimanFeb 26, 2026▶ 12:54From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
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