Stefan Fountain, founder of PR.co, breaks down churn metrics across lower-tier versus higher-tier customer segments.
0:00 / 0:06exact quote · 6.5s
720p mp4 · rendered on demand · StarZero watermark
“We've got the churners on the low end of the scale, so under 50 MRR. Our churn rate's about 10%.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Stefan Fountain
Disclosure
Stefan Fountain says PR.co would need at least a $4M acquisition offer
“Not in that range. No, it'd have to be 10 X that range.”
Stefan FountainJun 9, 2018▶ 13:451050 3+ Years to Hit $20k in MRR, Sell and Get Out!
AssertionNot checkable as stated
PR.co grew 70% in one year after shifting focus to active selling
“Oh, I think that the main issue is that we've just been a bunch of engineers trying to build this product in a little, in a, in our back room, and only this year we've been going out to sell, and we grew 70%.”
Stefan FountainJun 9, 2018▶ 15:331050 3+ Years to Hit $20k in MRR, Sell and Get Out!
Disclosure
PR.co signs Heineken, Sonos, Shimano, and TaylorMade with $20k+ ACVs
“And now recently we just signed Heineken and we have Sonos and Shimano as a customer, TaylorMade Golf, and those ACVs are 20 plus, 20 K plus.”
Stefan FountainJun 9, 2018▶ 2:491050 3+ Years to Hit $20k in MRR, Sell and Get Out!
Disclosure
PR.co reaches cash flow positive on $400K raised with 3:1 LTV:CAC
“We raised 400 K from industry experts and a local VC, and with that money, we're able to scale our sales and marketing, and now we've got to acquisition versus LTV ratio of over, over three, one on three, so it's really cool to see that we're finding our scala…”
Stefan FountainJun 9, 2018▶ 4:421050 3+ Years to Hit $20k in MRR, Sell and Get Out!
AssertionNot checkable as stated
Fountain: PR.co Maintains Net Negative Monthly Revenue Churn
“It's net negative. So we're actually getting more From the existing customers than the smaller customers that are leaving.”
Stefan FountainJun 9, 2018▶ 10:071050 3+ Years to Hit $20k in MRR, Sell and Get Out!
AssertionNot checkable as stated
Fountain: Top 10 Customers Account for Roughly 30% of PR.co MRR
“So if we look at the top tier, let's say, 10 customers, it's probably the top 30% of our MRR. Maybe a bit higher than that.”
Stefan FountainJun 9, 2018▶ 11:071050 3+ Years to Hit $20k in MRR, Sell and Get Out!
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.