The Better Software Company began as an internal operating tool
Steve Cody · 1712 Investors put in $10m, He Left, Bought Back Company for Pennies on Dollar, How? · Apr 1, 2020 · at 3:42
Steve Cody, founder of The Better Software Company, explains the origin of his SaaS product after failing to find existing management software when franchising his party rental business.
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“And the software we had created was always our competitive advantage, and when we started looking for something in franchising, we couldn't find anything, so we said, well, let's just modify ours so that we can start franchising with it”
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