Disclosure certainty 3/5 debate potential 1/5

Liang: EngageRocket targets $3M-$5M Series A for under 20% dilution

Chitong Liang (Chi-Tung Leong) · EngageRocket Targets $3m Raise on $15m Valuation For HR Tech Platform · Jul 26, 2020 · at 10:03

Chitong Liang, co-founder and CEO of HR tech platform EngageRocket, outlines the company's active Series A fundraising targets and dilution limits.

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“Between three to five three to five M. Okay. Well, you know, we like to see what the VCs offer us. And ideally that three to five M shouldn't be more than 20% of the company.”

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More from Chitong Liang (Chi-Tung Leong)

Assertion Not checkable as stated
Liang: HR tech addressable market in Southeast Asia is $500M
“In Southeast Asia, it's a half a billion dollar addressable market today.”
Chitong Liang (Chi-Tung Leong) Jul 26, 2020 ▶ 11:47 EngageRocket Targets $3m Raise on $15m Valuation For HR Tech Platform
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Liang: EngageRocket burns about $20,000 per month and is unprofitable
“We're not profitable, but we are, we're quite lean on our burn. So our net burn per month, it's about 20,000 dollars.”
Chitong Liang (Chi-Tung Leong) Jul 26, 2020 ▶ 10:43 EngageRocket Targets $3m Raise on $15m Valuation For HR Tech Platform
Assertion Not checkable as stated
Liang: EngageRocket's net revenue retention rate is 101%
“So our net retention rate is actually quite high. It's a 101%.”
Chitong Liang (Chi-Tung Leong) Jul 26, 2020 ▶ 12:15 EngageRocket Targets $3m Raise on $15m Valuation For HR Tech Platform
Assertion Not checkable as stated
Liang: EngageRocket has SGD 11,000 CAC and 8.5-month payback
“Yeah, right now our average CAC is sitting at about 11,000, so our payback period is sitting at about eight and a half months.”
Chitong Liang (Chi-Tung Leong) Jul 26, 2020 ▶ 14:38 EngageRocket Targets $3m Raise on $15m Valuation For HR Tech Platform
Assertion Not checkable as stated
Liang: EngageRocket customers average roughly 600 employees
“Our customers on average have about 600 employees. We target mid-market enterprises, so between 500 to 5000”
Chitong Liang (Chi-Tung Leong) Jul 26, 2020 ▶ 2:00 EngageRocket Targets $3m Raise on $15m Valuation For HR Tech Platform
Assertion Not checkable as stated
Liang: Over 90% of EngageRocket revenue is software
“Yeah, about 90, 90% 90 plus percent of its software revenue, and then the rest are services.”
Chitong Liang (Chi-Tung Leong) Jul 26, 2020 ▶ 2:42 EngageRocket Targets $3m Raise on $15m Valuation For HR Tech Platform
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