Liang: EngageRocket has SGD 11,000 CAC and 8.5-month payback
Chitong Liang (Chi-Tung Leong) · EngageRocket Targets $3m Raise on $15m Valuation For HR Tech Platform · Jul 26, 2020 · at 14:38
EngageRocket co-founder and CEO Chitong Liang breaks down unit economics and payback periods with Nathan Latka.
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“Yeah, right now our average CAC is sitting at about 11,000, so our payback period is sitting at about eight and a half months.”
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More from Chitong Liang (Chi-Tung Leong)
Liang: HR tech addressable market in Southeast Asia is $500M
“In Southeast Asia, it's a half a billion dollar addressable market today.”
Liang: EngageRocket targets $3M-$5M Series A for under 20% dilution
“Between three to five three to five M. Okay. Well, you know, we like to see what the VCs offer us. And ideally that three to five M shouldn't be more than 20% of the company.”
Liang: EngageRocket burns about $20,000 per month and is unprofitable
“We're not profitable, but we are, we're quite lean on our burn. So our net burn per month, it's about 20,000 dollars.”
Liang: EngageRocket's net revenue retention rate is 101%
“So our net retention rate is actually quite high. It's a 101%.”