Disclosure certainty 4/5 debate potential 1/5

Groove pairs one SDR with one AE in dedicated sales pods

Chris Rothstein · 1455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised · Jul 19, 2019 · at 12:16

Chris Rothstein is the CEO and co-founder of sales engagement platform Groove, explaining his company's inside sales team structure to Nathan Latka.

0:00 / 0:13exact quote · 13.4s
720p mp4 · rendered on demand · StarZero watermark
“We have basically a one-to-one pair of SDR and AE. So like a pod structure it's now called. And they, we give them a target list and they just work on capturing those accounts where we know we can provide value.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Chris Rothstein

Assertion Not checkable as stated
Groove reached profitability and $1M revenue on just $800K raised
“We built up and with that eight, our first 800 K we became profitable. We had over a million in revenue with that.”
Chris Rothstein Jul 19, 2019 ▶ 6:05 1455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
Assertion Not checkable as stated
Groove currently generates $5 million in annual recurring revenue
“Five million ARR.”
Chris Rothstein Jul 19, 2019 ▶ 6:57 1455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
Insight
Groove uses a weighted point system to compensate its SDRs
“SDRs have a meeting goal, and we use a point system, which I think is the way to go. Basically, if they, if there's certain competitors that we think we could win against more, we go after them, and they get more points or certain sizes, or they get a top 10 l…”
Chris Rothstein Jul 19, 2019 ▶ 13:21 1455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
Assertion Not checkable as stated
Groove differentiates from competitors by focusing on AEs rather than SDRs
“We focus more on AEs where a lot of the space focus on the sales development area. So I think that is one thing different.”
Chris Rothstein Jul 19, 2019 ▶ 17:22 1455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
Assertion Not checkable as stated
Groove customers pay an average of $13,000 per month
“The average is probably around 13,000.”
Chris Rothstein Jul 19, 2019 ▶ 3:16 1455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
Assertion Not checkable as stated
Groove deployments scale from 30 seats up to 8,000 seats
“We really focus on 30 and above, but we scale up to our largest customer has about 7000 seats. And then we have our 8000. Now we have a bunch of above a thousand.”
Chris Rothstein Jul 19, 2019 ▶ 3:26 1455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.