Chris Rothstein is the CEO and co-founder of sales engagement platform Groove, explaining his company's inside sales team structure to Nathan Latka.
0:00 / 0:13exact quote · 13.4s
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“We have basically a one-to-one pair of SDR and AE. So like a pod structure it's now called. And they, we give them a target list and they just work on capturing those accounts where we know we can provide value.”
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More from Chris Rothstein
AssertionNot checkable as stated
Groove reached profitability and $1M revenue on just $800K raised
“We built up and with that eight, our first 800 K we became profitable. We had over a million in revenue with that.”
Chris RothsteinJul 19, 2019▶ 6:051455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
AssertionNot checkable as stated
Groove currently generates $5 million in annual recurring revenue
“Five million ARR.”
Chris RothsteinJul 19, 2019▶ 6:571455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
Insight
Groove uses a weighted point system to compensate its SDRs
“SDRs have a meeting goal, and we use a point system, which I think is the way to go. Basically, if they, if there's certain competitors that we think we could win against more, we go after them, and they get more points or certain sizes, or they get a top 10 l…”
Chris RothsteinJul 19, 2019▶ 13:211455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
AssertionNot checkable as stated
Groove differentiates from competitors by focusing on AEs rather than SDRs
“We focus more on AEs where a lot of the space focus on the sales development area. So I think that is one thing different.”
Chris RothsteinJul 19, 2019▶ 17:221455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
AssertionNot checkable as stated
Groove customers pay an average of $13,000 per month
“The average is probably around 13,000.”
Chris RothsteinJul 19, 2019▶ 3:161455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
AssertionNot checkable as stated
Groove deployments scale from 30 seats up to 8,000 seats
“We really focus on 30 and above, but we scale up to our largest customer has about 7000 seats. And then we have our 8000. Now we have a bunch of above a thousand.”
Chris RothsteinJul 19, 2019▶ 3:261455 How Groove Scaled To 400 Customers, $5M in ARR on $3.8M Raised
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