Experiential ETC reached 70% SaaS revenue in its latest quarter
Karan Bhardwaj · Is $200k on $6m valuation too rich for this tool that helps Retailers heat map and launch promotions in their stores? · Feb 28, 2023 · at 2:59
Karan Bhardwaj, founder of Experiential ETC, discusses the shifting revenue mix of his experiential ad-tech company toward software subscriptions.
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“Well, the last 12 months, I would say it's kind of fifty-fifty, but in the last quarter, it's kind of 70% towards SaaS-based and 30% towards non-SaaS.”
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More from Karan Bhardwaj
Experiential ETC projects $3.5M to $4.0M in revenue for FY23-24
“23, 24, we are poised to do about 3.5 to four million dollars.”
Experiential ETC seeks to raise $1M at a $15M-$18M valuation
“Right now we are looking at 15, eighteen million dollars and we are raising about a million.”
Experiential ETC signed milestone-based tranche funding agreements with VCs
“As of now, we have done with a few set of VCs who are already with us, we've done a milestone based arrangement. Every time I hit a certain milestone in terms of top line, that is when I start getting the franchise and I have the contracts in place for that.”
Experiential ETC generated over $1M trailing revenue, including $400K from SaaS
“So let's say the overall business right now in the last 12 months has been more than a million dollars, and out of the entire million dollars, about 400,000 has been completely SaaS or semi SaaS business.”