Experiential ETC generated over $1M trailing revenue, including $400K from SaaS
Karan Bhardwaj · Is $200k on $6m valuation too rich for this tool that helps Retailers heat map and launch promotions in their stores? · Feb 28, 2023 · at 4:41
Karan Bhardwaj, founder of Experiential ETC, clarifies his company's trailing 12-month revenue breakdown between non-recurring experiential activations and recurring software fees.
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“So let's say the overall business right now in the last 12 months has been more than a million dollars, and out of the entire million dollars, about 400,000 has been completely SaaS or semi SaaS business.”
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More from Karan Bhardwaj
Experiential ETC projects $3.5M to $4.0M in revenue for FY23-24
“23, 24, we are poised to do about 3.5 to four million dollars.”
Experiential ETC seeks to raise $1M at a $15M-$18M valuation
“Right now we are looking at 15, eighteen million dollars and we are raising about a million.”
Experiential ETC signed milestone-based tranche funding agreements with VCs
“As of now, we have done with a few set of VCs who are already with us, we've done a milestone based arrangement. Every time I hit a certain milestone in terms of top line, that is when I start getting the franchise and I have the contracts in place for that.”
Zara and H&M use Experiential ETC for one-time marketing campaigns
“So let's say Zara is already my client. H&M is already my client. And I've been servicing them for one-time campaigns for all these years.”
Experiential ETC was the first contestant on Shark Tank India
“We were also the first contestant on the Indian version of Shark Tank.”
Experiential ETC built a tech-heavy innovation center for KPMG
“We just doing something for KPMG. The, one of the big fours and we've created an innovation center for them. This kind of entails, right? Everything from facial recognition to RFID scanning to virtual reality games to a huge tabletop, which shows all the stori…”