Assertion Supported AI assessment confidence: 90% certainty 5/5 debate potential 1/5

Lead Gnome Is 100% Bootstrapped

Matt Benati · 1072 Boston CEO: "I'd think hard about selling for 2-3x ARR" · Jul 1, 2018 · at 6:28

Matt Benati, co-founder and CEO of email intelligence platform Lead Gnome, confirms the company's funding status to Nathan Latka.

0:00 / 0:01exact quote · 1.9s
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“A hundred percent bootstrap, still bootstrap.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Matt Benati

Assertion Not checkable as stated
Lead Gnome reports annual churn under 5%
“It's clearly less than five percent a year.”
Matt Benati Jul 1, 2018 ▶ 11:28 1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"
Assertion Not checkable as stated
Lead Gnome sells five-figure deals to marketing operations teams
“So we started our primary target were marketing ops and demand generation folks. Those companies are five-figure deals for us.”
Matt Benati Jul 1, 2018 ▶ 5:23 1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"
Assertion Not checkable as stated
Lead Gnome operates with two founders and about 12 outsourced workers
“So so dedicated employees, it's still just two of us, my co-founder and myself, everything else is outsourced to folks that we have used many times over the years. So I have in total about a dozen folks working for the organization today.”
Matt Benati Jul 1, 2018 ▶ 6:44 1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"
Assertion Not checkable as stated
Lead Gnome grew ARR 2.5x year-over-year
“We have, we did a two and a half X year.”
Matt Benati Jul 1, 2018 ▶ 8:52 1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"
Prediction Not checkable as stated
Benati expects Lead Gnome to reach $750k ARR this year
“I think we'll be at three quarters of a mil.”
Matt Benati Jul 1, 2018 ▶ 9:44 1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"
Disclosure
Benati: 30-day free trial has been a big win for Lead Gnome over freemium
“Now we don't personally do freemium model but we do a free trial of 30 days, and that gives people more than enough time to see the results and get used to it, and that's been a big, big win for us.”
Matt Benati Jul 1, 2018 ▶ 13:39 1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"
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