Homemaker currently serves 45 paying customers, primarily property developers
Sebastian Karlsson · 1238 With $50k in MRR, They Help Building Developers Scale · Dec 14, 2018 · at 6:36
Sebastian Karlsson, co-founder of Homemaker.io, outlines the SaaS platform's customer count and client breakdown to host Nathan Latka.
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“We are, we have 45 customers today. And most, most of them is project developers, but we also have some construction companies who is buying our product.”
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More from Sebastian Karlsson
Property developers miss post-sale monetization opportunities with apartment buyers, says Karlsson
“Because they don't really focus on, on the one who's buying the apartment as a customer, but they still have a lot of customers that they could actually get to sell more and more services to.”
Karlsson recommends revenue-based financing over expensive early-stage equity dilution
“I will recommend round two all the time, and especially in the early stage, because capital or money is really, really expensive then, so this is a really good way of us to take the first steps together with them”
Homemaker's average annual contract value is approximately $15,000 per customer
“Yeah, I think we're around 15,000 dollars per year per customer. Approximately.”
Homemaker funded its research and development using a revenue-based loan
“Yeah, and we are, we have just taken in some capital in form of round two. It's a revenue-based loan, which is quite new here in Sweden, and we just took that money and putting it into R&D for us to take a bigger share of wallet from our customers, because the…”
Homemaker achieved 100% year-over-year revenue growth by late 2018
“We were approximately half the size of that, so we have a year-over-year growth of around 100%, and that's what we need to keep going forward, and as a natural next step, we need to, of course, leave the Nordics and go into UK and Germany.”