Opinion certainty 4/5 debate potential 2/5

Hull.io is like Segment on steroids, but executed better

Matt Vaxelaire · 630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire · Apr 15, 2017 · at 18:00

Matthieu Vaxelaire, CEO of Mention, discusses his favorite software tools with Nathan Latka during a rapid-fire interview segment.

0:00 / 0:21exact quote · 21.4s
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“Oh, so H U L L dot AO, which is basically segment on steroids. So done better. That allows you to store your data and manipulate your data. And this has been a tremendous help for marketing sales and customer success team to improve process game time and add a lot of automation in everything we do.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Matt Vaxelaire

Assertion Not checkable as stated
Mention's SME customers pay $65 monthly; mid-market customers pay $400
“So we have the SME type of customers that pays on average, 65 a month. And then we have the mid market that pays on average 400 a month.”
Matt Vaxelaire Apr 15, 2017 ▶ 2:07 630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire
Assertion Supported
Ogilvy uses Mention to track the impact of client campaigns
“Ogilvy is using Mansion to track campaigns they're building for their own clients.”
Matt Vaxelaire Apr 15, 2017 ▶ 3:39 630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire
Disclosure
Mention has over 600,000 users and 4,000 paying customers
“On a monthly basis, we have more than 600,000 users, and we have several paying, several thousand paying customers. More than 4000 paying customers.”
Matt Vaxelaire Apr 15, 2017 ▶ 6:17 630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire
Disclosure
Mention generates more than $240,000 in monthly recurring revenue
“Yes, at least... As a very minimum... Higher than that. Yeah.”
Matt Vaxelaire Apr 15, 2017 ▶ 8:54 630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire
Assertion Not checkable as stated
Mention sees near net-negative MRR churn on $400/month mid-market accounts
“But I want just to reiterate where we have almost like negative net churn is on the mid market where they pay 400 months.”
Matt Vaxelaire Apr 15, 2017 ▶ 10:41 630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire
Assertion Not checkable as stated
Mention reports 2% to 3% monthly gross MRR churn for SMEs
“However, on the SME, ok, they pay on average 60 months and here gross three to three percent per month.”
Matt Vaxelaire Apr 15, 2017 ▶ 10:49 630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire
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