Beal: Low seven figures is the minimum price to sell Tracker
Andy Beal · 1127 Why don't you sell SaaS Biz to Double Down on Agency? · Aug 25, 2018 · at 9:25
Andy Beal, founder of Tracker and Reputation Refinery, discusses potential acquisition offers for his SaaS business Tracker with Nathan Latka.
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“Really once you get to seven figures, I mean, even you know, low seven figures is probably the interesting, you know, point for us to kind of make it worthwhile.”
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More from Andy Beal
Beal: Hitting bestseller lists requires paid orchestration unless authors are famous
“If you want to be on the bestsellers list, unless you are very well known and you're working with a publisher that's pulling out all the stops, then you've got to get the right sales at the right time at the right channels in order to get on the bestsellers li…”
Beal: Traditional publishers rely on authors' personal networks to drive sales
“For the average author, that's not the case. And I think that's a big misnomer that the, you know, the publisher is going to pull out all the stops to help you sell the books. Yeah, they get you into the bookstores. Yeah, they get you in the different distribu…”
Beal: Agency generates higher absolute profit than SaaS tool Tracker
“You know, it's probably got a higher profit margin, but the profits from the agency side is actually higher.”
Beal: Prefers to avoid outside investment and large employee headcounts
“I don't want to get investment. I don't want to have a lot of employees. I don't want all the headaches that come from it.”
Beal: Tracker has 70,000 registered users and hundreds of paying customers
“We have about 70,000 registered users. So, yeah, and most of the majority of those are using our free product. We have, you know, in the hundred range, hundreds range that are actually paying.”
Beal: Has sold companies for up to six figures, never seven
“I've sold companies for 30,000 dollars that I've built for 2000 dollars, and then I've sold some for, you know, six figures, and I've not sold anything for seven million, you know, seven figures, but I have been involved in teams that have.”