Pietari Suvanto, co-founder and CEO of Vainu, explains his content marketing strategy targeting Revenue Operations (RevOps) teams across different geographic markets.
0:00 / 0:05exact quote · 5.1s
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“I know in us, the rev ops is, is already booming in Europe. It's sort of coming few steps back.”
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More from Pietari Suvanto
Insight
Suvanto: Let low-tier churn occur naturally rather than actively firing customers
“Well well we don't pay attention to them. So, I mean, if they want to pay, then they do. But of course that, that customer segment that that we don't want to keep typically the journey is very high. And so, so the problem sort of takes care of them. Itself on …”
Pietari SuvantoNov 29, 2022▶ 7:49How they hit $12m ARR with just $4m Raised helping RevOps teams with Firmographic Data
AssertionNot checkable as stated
Suvanto: Vainu strategically cut its customer count from 2,500 to 1,200
“I think we had 2500 when we talked last time. Now we have 1200. So what we, we've actually, cause we've shifted the strategy a bit. We get rid of those customers that we felt is not good for our strategy and doubled down on those at work.”
Pietari SuvantoNov 29, 2022▶ 7:09How they hit $12m ARR with just $4m Raised helping RevOps teams with Firmographic Data
AssertionNot checkable as stated
Suvanto: Vainu bootstrapped to $10M ARR before raising venture capital
“Yeah, like ten million, something like that, yeah.”
Pietari SuvantoNov 29, 2022▶ 9:15How they hit $12m ARR with just $4m Raised helping RevOps teams with Firmographic Data
Disclosure
Suvanto: Vainu currently generates between $12M and $13M in ARR
“Yeah, 1213, that's pretty accurate, yeah.”
Pietari SuvantoNov 29, 2022▶ 9:24How they hit $12m ARR with just $4m Raised helping RevOps teams with Firmographic Data
Disclosure
Vainu Owns Its Entire Dataset Without Purchasing Third-Party API Access
“We haven't bought any API access to any data providers. So every data that is in our system is owned by us.”
Pietari SuvantoFeb 24, 2017▶ 13:19EP 580: Self Funded Vainu SaaS Hits $400K MRR, 1000 Customers To Serve Up Business Data with CEO Pietari Suvanto
Disclosure
Suvanto: Vainu pivoted from a Nordic focus to global firmographic data
“I think we served Nordic audience. Back in three years ago, we just launched a global product. So now we have now we can serve the customers all over the world. And we're very specialized, not specifically globally, not in contact data, but the firm graphic da…”
Pietari SuvantoNov 29, 2022▶ 2:40How they hit $12m ARR with just $4m Raised helping RevOps teams with Firmographic Data
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