Disclosure certainty 4/5 debate potential 2/5

Svizovich: Referizer Pays Support Reps Incentives to Refer Leads to Closers

Andre Svizovich · Local Marketing SaaS 2x Last 4 Months, Breaks $3m ARR and 1200 Customers · Sep 1, 2021 · at 16:00

Andre Svizovich, founder of marketing SaaS platform Referizer, explains his company's free-to-paid conversion mechanics to Nathan Latka.

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“Plus there's incentive for our A support team where we give them a financial incentive to introduce this to the closer who's going to sell them on a full feature.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Andre Svizovich

Prediction Didn’t hold up
Svizovich: Referizer Will Go Public Within Five Years
“A hundred employees to get a rich financial freedom in five years when you go public.”
Andre Svizovich Sep 1, 2021 ▶ 17:22 Local Marketing SaaS 2x Last 4 Months, Breaks $3m ARR and 1200 Customers
Assertion Not checkable as stated
Svizovich: Referizer Reduced Churn and Rebounded to Record Revenue in Four Months
“Quite frankly, we didn't have any additional churn quite. We reduced the churn and the revenue came back to all that high four months later.”
Andre Svizovich Sep 1, 2021 ▶ 2:33 Local Marketing SaaS 2x Last 4 Months, Breaks $3m ARR and 1200 Customers
Disclosure
Svizovich: Referizer Bypasses Resumes for Weekly Group Orientation Webinars
“We don't accept the resumes or forms. We just set company orientation once a week. And 50, sometimes 200 people join that orientation.”
Andre Svizovich Sep 1, 2021 ▶ 10:24 Local Marketing SaaS 2x Last 4 Months, Breaks $3m ARR and 1200 Customers
Disclosure
Svizovich: Referizer Pays Setters $40–$50 Per Demo Plus $50–$100 Per Sale
“You'll make 50 dollars per attended demo. If you become master appointment setter, you'll make, ah, sorry, start for 40 and get to go to 50. And then when the sale happen, you'll start with 50 dollars per sale, go to hundred dollars per sale.”
Andre Svizovich Sep 1, 2021 ▶ 11:26 Local Marketing SaaS 2x Last 4 Months, Breaks $3m ARR and 1200 Customers
Assertion Partly supported
Svizovich: Referizer Bootstrapped Until Taking SBA Funding
“We bootstrapped all the way until the last five months when we started getting money from SBA, started getting money from free money from government, like everybody does, right?”
Andre Svizovich Sep 1, 2021 ▶ 14:23 Local Marketing SaaS 2x Last 4 Months, Breaks $3m ARR and 1200 Customers
Assertion Not checkable as stated
Referizer Reaches 1,240 Paying Customers and 13,000 Freemium Users
“Currently, we just passed 1200 paying clients. We have over, over 13,000 freemium clients. They're using our system and free features, but about 1240 paying clients.”
Andre Svizovich Sep 1, 2021 ▶ 2:51 Local Marketing SaaS 2x Last 4 Months, Breaks $3m ARR and 1200 Customers
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