Assertion certainty 4/5 debate potential 1/5

LinkedInfluence sales page redesign almost doubled its conversion rate

Sean Malarkey · Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17 · Feb 29, 2016 · at 15:21

Sean Malarkey, co-founder of Inspired Marketing, discusses conversion optimization experiments and sales page updates for their online course, LinkedInfluence.

0:00 / 0:03exact quote · 3.2s
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“And we are seeing conversions almost doubled.”

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More from Sean Malarkey

Assertion Not checkable as stated
LinkedInfluence generated $100,000 in revenue in its first three weeks
“We launched it, we reached out to a few people, asked them to help promote it. And it was a really tame kind of little launch, but we did around a 100,000 dollars in revenue in about three, three weeks, I think.”
Sean Malarkey Feb 29, 2016 ▶ 8:05 Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17
Disclosure
LinkedInfluence reached 20,000 customers and nearly $2M in total revenue
“We do have over 20,000 customers now, which on the surface looks, you know, a hundred dollar product that's over too many, but it's close to, if not over two million dollars”
Sean Malarkey Feb 29, 2016 ▶ 10:55 Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17
Disclosure
Affiliates drive 60% to 70% of all LinkedInfluence course sales
“On the surface, 60 to 70% of our sales we pay an affiliate commission on.”
Sean Malarkey Feb 29, 2016 ▶ 11:32 Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17
Disclosure
Inspired Marketing pays affiliates a 50% commission on course sales
“They get paid 50%.”
Sean Malarkey Feb 29, 2016 ▶ 11:49 Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17
Disclosure
Inspired Marketing achieved an 80% customer email match on Facebook
“What we did to start was took our existing customer list, uploaded it to Facebook... When we uploaded it, we had 80% of our emails. Let's just say it was an 80,000 number. 80,000 numbers had a match.”
Sean Malarkey Feb 29, 2016 ▶ 13:16 Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17
Assertion Not checkable as stated
LinkedInfluence course acquired roughly 400 new customers last month
“We probably had 400 customers last month.”
Sean Malarkey Feb 29, 2016 ▶ 16:37 Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17
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