Pal: Barcart embeds retailer fulfillment network into brand websites
Adi Pal · Husband Wife Team Taking on Drizzly, Hit $1.5m Run Rate, Ecomm for Alcohol · Sep 15, 2021 · at 2:26
Adi Pal is the founder of Barcart, an e-commerce platform that enables alcohol brands to sell online compliantly through licensed retailers.
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“We've got our own fulfillment network of retailers, and it's the whole Drizzly fulfillment model just plugged into a brand website, all hidden behind one buy button.”
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More from Adi Pal
Pal: Barcart charges $199–$299 monthly plus a 10% transaction take rate
“So we've got the brands that are paying us one 99 or two 99 a month, depending on which plan they're on. And then we, once they're selling on their website using our button, we have a take rate off of each transaction. And that's an average of 10% with the ave…”
Pal: Barcart has lost only one customer to date without lock-in contracts
“Most of our customers don't have contracts except for some of the large ones, and we haven't lost, we've lost one customer so far, and it just wasn't a good fit.”
Pal: Barcart grew revenue 2.5x year-over-year
“We're two and a half times a year ago on an average.”