Prediction certainty 3/5 debate potential 3/5

Howery: 3% mortgage rates will probably never happen again in our lifetime

Raph Howery · Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs · Jan 21, 2026 · at 21:26

Raph Howery, founder and CEO of Kukun, discusses how elevated mortgage rates and low housing turnover drive consumer demand for home improvement tools.

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“People are not buying because everybody's still betting that they want to go back to the three percent mortgage date, which probably never going to happen in our lifetime.”

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More from Raph Howery

Assertion Not checkable as stated
Howery: Kukun serves 20 to 25 enterprise B2B customers
“No, it's not in the 5000. It's definitely not in the five either. We are in about the 20 to 25.”
Raph Howery Jan 21, 2026 ▶ 3:18 Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs
Assertion Not checkable as stated
Kukun processes 400,000 to 500,000 monthly address requests across all clients
“I'm gonna have to guess around maybe somewhere between 400,000 to 500,000 between the big and small clients.”
Raph Howery Jan 21, 2026 ▶ 6:25 Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs
Disclosure
Kukun charges $10,000 to $50,000 monthly for average 20,000-usage tiers
“No, no, it's a, it just ranges between, it depends on the bells and whistles, but it ranges between 10,000 a month to about, let's say, 50,000 a month.”
Raph Howery Jan 21, 2026 ▶ 7:36 Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs
Disclosure
Kukun has raised $7M from private investors excluding founder capital
“If you exclude me about seven million.”
Raph Howery Jan 21, 2026 ▶ 11:54 Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs
Disclosure
Kukun CEO Raph Howery has personally invested over $1M into Kukun
“Let's say we, I put in north of a million dollar into that business.”
Raph Howery Jan 21, 2026 ▶ 12:08 Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs
Disclosure
Kukun CEO: 85% of company headcount is in India and Colombia
“I would say 85% of the company is between India and Colombia.”
Raph Howery Jan 21, 2026 ▶ 14:22 Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs
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