DealFlicks pays $4 affiliate bounties on $2 gross profit sales
Sean Wycliffe · Convincing Affiliates To Market For You with Sean Wycliff of DealFlicks Ep 14 · Feb 28, 2016 · at 12:45
DealFlicks CEO Sean Wycliffe explains the company's unit economics and customer acquisition strategy via affiliate marketing to host Nathan Latka.
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“The way that we're doing it, we're actually paying four dollars per affiliate transaction, which is more than we make. So we might make, let's say two bucks on average, but we're paying them for, so we lose every time that happens. But the thinking is, A customer will come back, and they'll make multiple purchases over the course of a year, and then we'll make that back on the long-term value of the customer.”
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More from Sean Wycliffe
DealFlicks CEO predicts long-term customer LTV can reach $50
“Right now it's about 24 dollars. I think in the long run, we could probably get it up to maybe about 50 dollars.”
DealFlicks reaches roughly $370,000 per month in top-line revenue
“We just passed over about 350,000 ish 370,000 ish per month.”
DealFlicks sells roughly 70,000 tickets and 70,000 concessions monthly
“About 70,000 tickets per month, and then there's another 70,000 concession. Ish, so. So yeah. So yeah. And then those 70,000 tickets translated, you know, to about 370,000 in, in top line revenue.”
DealFlicks operates across roughly 800 theaters and over 6,000 screens
“We have about roughly around, around 800 theaters on the platform. And we have also about 6000, a little over 6000 screens on the platform.”
DealFlicks has over 500,000 registered users and ~125K-155K paying customers
“In terms of users, we have a little over 500,000 users now. And in terms of ones that have made purchases you know, cause sometimes we'll get users that sign up from Europe or something like that. So in terms of ones that have made purchases, it's about one fo…”