Perry: Moat comes from managing complex workflows at scale, not labor arbitrage
Russ Perry · DesignPickle: Bootstrapped, $10m Revenue, Helping 3,000 Brands Get Design Work Done · Jun 1, 2020 · at 10:29
Russ Perry, founder of Design Pickle, explains the company's true defensibility to Nathan Latka.
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“That's the boat. It's managing that, not just finding some cheaper designers compared to US and reselling their time.”
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More from Russ Perry
Perry: Design Pickle pays offshore talent double the local average wage
“Our teams are in markets. I call them emerging markets where they are, you know, on average making three to four dollars an hour if they want to get a job where we'll start at six to seven dollars an hour. So we're three X-ing their take home, still fractional…”
Perry: Creatives cannot make a viable living on Fiverr or 99designs
“You can't make a living working on a marketplace. Like, you can't make a living cobbling together jobs off Fiverr or 99 designs, and that's where a lot of those companies get their teams from, their labor.”
Perry: Fiverr casually explored acquiring Design Pickle for $20M in 2019
“The first round was two or three million. The second round was twenty million. And then I said no to both... There weren't any term sheets. These were casual conversations.”