Greenberg: Sponsoring e-commerce trade shows costs SellerCloud $15,000 to $20,000
Jeremy Greenberg · 1469 How He's Bootstrapped to $7.2M in ARR with Less Than 5 Sales and Marketing People · Aug 2, 2019 · at 10:45
Jeremy Greenberg, CEO of SellerCloud, describes customer acquisition costs and trade show marketing strategies to Nathan Latka.
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“So we would go to, let's say eBay open, you know, we were a, You know, a silver sponsor or something like that, and, you know, might spend 15, 20,000 dollars, you know, attending a trade show like that, or the internet retailer event. So those are, you know, depending, you know, depending on travel and setting up the booth, it could cost 20, 25,000 dollars to get involved in one of those conferences, but, you know, we maybe meet a hundred, you know, potential clients”
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