Coates: Handshake consistently maintains net negative revenue churn through seat expansion
Glenn Coates · EP 547: Handshake.com Raises $24M, Helping 1000+ Customers Manage Store Product Purchasing with CEO Glen Coates · Jan 22, 2017 · at 22:35
Glenn Coates, CEO of Handshake, explains why upselling additional sales rep licenses and e-commerce modules produces negative net churn.
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“We're, we've always had net negative revenue churn because like the things for us is like, you know, they might buy a couple of sales rep licenses and then they can always add more sales rep licenses and that tends to happen. And then they might say, great, the sales rep, our sales reps are loving this. Let's get your e-commerce thing to give to our customers. So we have a lot of both like seat expansion and product expansion kind of opportunity. So our net churn has always been great. It's always been negative.”
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