Entrepreneur Steve Olsher discusses the economics of buying and selling speaking slots with podcast host Nathan Latka.
Insight
Entrepreneurs make a huge mistake focusing on just one business
“The reality is as an entrepreneur that that is just going to be a huge mistake, right? I mean, it is too many people out there that frankly just dive into one thing, build it, sell it, move on to something else. I get that, but I'd rather dive into multiple th…”
Opinion
Outside executives hired for planned 2000 IPO lacked basic competency
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Opinion
Traditional book publishers act as mere printers without providing distribution value
“And frankly, you know, there's self published, there's hybrid publishers and there's traditional. I've done all three. And at the end of the day, publishers are nothing more than printers. You know, so, I mean, all they do is print, you know, the books for you…”
Disclosure
New Media Summit pays no speaker fees, only covers travel expenses
“Correct. We will take care of the hotel. We'll take care of their meals. We'll take good care of them while they're there.”
Disclosure
Olsher buys stage time at conferences as a core revenue driver
“Part of my revenue model is actually by stage time. So if you have an event and you know that people are going to, you know, be there and be interested potentially in my products, programs, or services, talk to me. I will buy stage time.”
Disclosure
Olsher: New Media Summit covers costs upfront and profits on backend
“Strategy. Number one is to have everything covered by the time the door is open to the event. Number two then is there will be products, programs, services, coaching, those sorts of things that will be offered at the event.”