Branded consumer products should target 40% to 50% gross margins, says Greenspan
Jason Greenspan · Phone Cleaner Will Do $5m-$10m This Year, Launched in 2012 at CES, EP 274: Jason Greenspan · Jun 10, 2016 · at 8:47
Jason Greenspan, founder and CEO of Whoosh, provides margin guidance for entrepreneurs building branded physical products.
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“Yeah, I think they, Should be aiming for roughly, you know, between 40 and 50% gross margin, right? If you're building a branded product.”
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